”Out of the box thought of the day”

Over the years, I have travelled to quite a few places on America’s highways. Today, I drove to Raleigh, NC to drop my mother off at the airport and an interesting thought came to me while I was driving. I wondered why state/city governments have not taken advantage of the major tourists signs on the highways and emplaced the associated website on the signs. This is a no brainer in my eyes as a large percentage of city and state taxes come from tourist attractions. How much more taxes could be generated through online sales of those people who do not get a chance to visit those tourist areas because they travelling to another place? People are mobile and they are always looking for information in the area that interests them before they act. An associated website fills this need and entices people to act, if the information they were seeking is fullfilled. This game plan would not only benefit tourists, it would benefit the locals of the area as well. If I were an owner of one of these tourist areas, I would request for the city/state to embrace this game plan and place the associated website on the highway sign. Online profits would soar!

How many times have you driven past a tourist sign on the highway and wanted to learn more about it before actually visiting it?

Another thought, cities and states always have a “Welcome To” sign when you enter their region. Why do you think they haven’t emplaced their corresponding website on these signs? It would be nice for a visitor to have the option to learn more about the region with a website listed on these signs. Whether a .com or .gov extention, everyone involved would benefit and state/city governments would generate additional revenue thru the sales of suvenuirs. While there are some states that have done this, the majority just don’t get it and are missing out on Geo/local domain branding opportunity to implant into the heads of all those motorists that pass the signs daily.

Same could be said for all the business signs you pass daily without a website listed on them. Geo/local domain branding is a no brainer if only they used the same signs they use to promote the name of their business.

Godspeed,

Steve