More Local Statistics

Posted by Steve under Advertising Dollars on Tuesday, December 18th, 2007 7:28 pm

Here is another blog article focusing on local advertising from an expert with a twist of domains. This is a excerpt from Greg Sterlings Blog.

”Here are the top-level findings reflected in the release:

63% currently advertise in a printed Yellow Pages directory, the most commonly named form of advertising among the respondents by nearly a 2-to-1 margin

Small businesses ranked the printed yellow pages first as the medium that generates the most calls from potential customers

About 53% said they expect to buy online ads featuring videos within the next couple of years

About 23% advertise online currently, and two-thirds have their own Web site

More findings:

20% expect to spend more on Internet Yellow Pages

38% expect to spend more on Internet banner ads

43% said they spent more on keyword-search traffic this year compared with last year, and 34% expect to keep increasing that spending next year”

As you can see, small businesses plan to spend much more on local keyword-search traffic next year. Geo domains will contain these keywords they will be paying for. There will be alot of deals established with these types of advertisers and geo domain owners in 2008 as businesses now understand the value of a targetted geo domain name. Read more on the article.

Enjoy!

About

My name is Steven Morales and I entered the domain industry back in 1999. I started out in the greatdomains.com chatroom under the nickname ”texmex”. I have been in and out of the industry and have sold several of domain names over the years. Read more