I play alot of live and internet Texas Holdem poker.  There are many different types of poker games that are designed to appeal to an individuals character and mind set.  You have RAZZ, 7 Card Stud, Omaha, and Texas Holdem to name a few.  Texas Holdem is the most popular of them all with the highest payouts and most recognition for winners.   RAZZ is not so main stream and appeals to only a small field of poker players, yet several of people make a fortune at it, out of the limelight.  

The domain industry can be compared to the poker industry when you think about all the personalities there are in this industry and the path they chose take.  Most domainers prefer to invest in generic dot com names because of their high payout possibilities.  Additionally, most domainers in this category build large portfolios to monetize their ROI thru PPC.  In between, there are other types/categories that appeal to individuals such as different domain extentions, branding domains, targetted service domains etc…All are profitable.

Then there is the RAZZ niche, Geo domains.  Geo domainers in general do not own large portfolios of domains.  They focus on a fixed amount of geo domains (An Area) to develop into useful websites for visitors and advertising hubs for local businesses. Professional geo domainers make a fortune out of the limelight by maximizing their time on a few outstanding geo domains.  Geo domains are commonly described as cities, countrys, and states.  But there is alot more to geo domains than just these categories.  Other categories include popular locations in a city, beaches, neighborhoods, regions, popular streets, and domains that cover large business industries locally, such as AustinHomes.com, DenverCars.com, and AtlantaRealestate.com as examples.  Geo domains are the perfect solution for local business advertising because they are targetted in what consumers are searching for on the internet locally.  Generally, any good geo domain will generate targetted type-in traffic from consumers.  This is valuable traffic that local businesses are willing to pay for to expose the services they offer.  

Development is essential for any geo domain in order to increase traffic and maximize advertising profits.  If done correctly, your site’s traffic will grow from consumer word of mouth advertising, to include search engine traffic.  There are no other domain niches in my opinion that have the opportunity to grow traffic 10 times fold simply thru word of mouth advertising. That is free traffic to your site! The majority of people who visit a general geo domain are from the area and will do word of mouth advertising about the site to other LOCALS if they had a positive experience while visiting.  The great geo domains have the best of both worlds, visitors from all over the world seeking information and locals.    

The value of these domains will continue to rise as more people find ways to unlock their hidden streams of revenue.  This is really a no brainer niche (Cash Cow) for domainers who are willing to get involved in their domain(s) to maximize profits. 

Godspeed,
Steve 

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