Comments on: The Game Plan (Complacency Stunts Growth) http://simplygeo.com/2007/12/21/the-game-plan-complacency-stunts-growth/ Sun, 06 Jul 2008 12:58:02 +0000 http://wordpress.org/?v=2.5.1 By: Michael Castello http://simplygeo.com/2007/12/21/the-game-plan-complacency-stunts-growth/#comment-13 Michael Castello Fri, 21 Dec 2007 23:20:13 +0000 http://simplygeo.com/2007/12/21/the-game-plan-complacency-stunts-growth/#comment-13 Steve, you hit the nail right on the proverbial head. The reason Google is so powerful is that they mostly control one of the five basic tenants of the internet. That being gopher. That would be like one company running email or WWW. The reason they have become too powerful. Many domain owners have given market share to them by not developing good names into viable sites. The GeoDomains have an advantage being that we can all help each other through a group like Associated Cities and we don't compete in our respective markets. We actually encourage each other to use proven marketing strategies that each of us has learned over the years. If the public starts using the URL more to find good content then we will see Google and Yahoo diminish in their power. When good domains are used for PPC we are giving that name to Google or Yahoo because their PPC links are resolved by their advertisers not ours. When we develop we become the masters of our own universe. The customer bypasses the middleman and empowers themselves right to the businesses. The .mobi registrar makes it mandatory that a .mobi name be developed within six months. They understand that a name with content makes that brand powerful. I wish them luck in trying to get every one of those registrations to develop. It is not something that happens overnight. What provides the internet its “flavor” are individuals that create content that the greater public can appreciate. We do not want a handful of major corporations supplying the internet with homogenized content. We want the local businesses to be able to reach out to the millions of potential customers that we direct to them. That is what we as domain owners can accomplish making ourselves wealthy and successful in the process. Taking money from the search engines through PPC can only slow down the inevitable. We need to develop the internet to be a colorful, creative, effective and successful virtual world that exemplifies those great characteristics that make this world so interesting. Sooner or later we'll get there and hopefully have fun and make lots of money in the process. Steve, you hit the nail right on the proverbial head. The reason Google is so powerful is that they mostly control one of the five basic tenants of the internet. That being gopher. That would be like one company running email or http://WWW. The reason they have become too powerful. Many domain owners have given market share to them by not developing good names into viable sites. The GeoDomains have an advantage being that we can all help each other through a group like Associated Cities and we don’t compete in our respective markets. We actually encourage each other to use proven marketing strategies that each of us has learned over the years.

If the public starts using the URL more to find good content then we will see Google and Yahoo diminish in their power. When good domains are used for PPC we are giving that name to Google or Yahoo because their PPC links are resolved by their advertisers not ours. When we develop we become the masters of our own universe. The customer bypasses the middleman and empowers themselves right to the businesses.

The .mobi registrar makes it mandatory that a .mobi name be developed within six months. They understand that a name with content makes that brand powerful. I wish them luck in trying to get every one of those registrations to develop. It is not something that happens overnight.

What provides the internet its “flavor” are individuals that create content that the greater public can appreciate. We do not want a handful of major corporations supplying the internet with homogenized content. We want the local businesses to be able to reach out to the millions of potential customers that we direct to them. That is what we as domain owners can accomplish making ourselves wealthy and successful in the process. Taking money from the search engines through PPC can only slow down the inevitable. We need to develop the internet to be a colorful, creative, effective and successful virtual world that exemplifies those great characteristics that make this world so interesting. Sooner or later we’ll get there and hopefully have fun and make lots of money in the process.

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