How effective would online TV and video ads be on geo domains?  With a large amount of targeted traffic, I would conclude they would do better than TV, banner and link advertisements.  How would you go about getting the local businesses to place their TV ad on your geo domain?  This is oviously an additional revenue stream for geopreneurs.  Here is a study I came across (via techcrunch.com) that got me thinking of the multiple possibilities of video ads on geo domains.

“A new study by Simmons, a unit of Experian Research Services has found that consumers are 47% more engadged by ads that run with television programs viewed online than those watched on a TV set.

The study also found that viewers are 25% more engaged in the content of TV shows that they watch online than on a TV, are 18% more engaged in ads online, as opposed to print versions (magazines etc), and they are 15% more engaged in magazine articles online than in print form.”

A partnership would have to be established with local Ad/Media companys.  Additionally, a platform should exist for small business owners with limited cashflow to construct their own video ads either thru your site or an affiliate to ensure you capture every angle.  Interesting concept, have any of the city.com owners pursued this avenue yet?  

Geopreneurs, what are your thoughts on this?

Steve

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