Jan 02 2008
Branding Part 2.5 (What Makes A Great Logo?)
There are a variety of features that you must consider when selecting a great logo for your geo domain. Here are a few listed by logo designer David Airey.
When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?”, what exactly is it about the design that gives you that impression?
There are four critical elements that can be seen in every great logo design:
- It must be describable
- It must be memorable
- It must be effective without colour
- It must be scalable i.e. effective when just an inch in size
Points 1 and 2 go hand in hand, because if you can’t describe what a logo looks like then how will you be able to remember it?
Point 3 is important because colour is secondary to the shape. Adding colour to your logo should be left to the very end of the process, because if the mark doesn’t work in black only, no amount of colour will rescue the design.
Point 4 is vital for things such as office stationery (pens, pin badges etc.). All those little things that people often forget about.
