This is older news that I came across today that I found interesting.  As local advertising continues to explode, we will see more companies protecting their new technology thru patents to keep the competition out of reach and to maximize profits.  Google.com has several of patents (Very interesting, must read) pending for local search, as well as many others dealing with local.  They continue to be the leader in many of the local search innovations that will eventually fit into Geopreneurs domain development, one way or another.  It is amazing how one company can concur a niche in such a short amount of time.  What will the next trends be once everything is in place for local search and advertising?   

One day I will conduct research and do an outline of the internet trends since going mainstream.  It will be interesting to see how technology and mindsets have changed over the years.  It may also help predict the future.  The famous saying holds truth; In order to see the future, you must study the past. That post will come with time.

Local business finding search engine, Local.com gets to have its local search technology patented to several companies which are part of its LocalConnect Platform. These companies which got the Local.com’s search technology patent licenses include, PremierGuide. Former PremierGuide clients Community Newspaper Holdings, Inc. (CNHI), GateHouse Media, Inc., Herald Association, Inc., Intellistrand, LLC and The Telegraph, including over 200 sites owned and operated by these properties. Existing contracts of these companies with Local.com has been revised to reflect the patent licenses.

Local.com’s local search technology has attracted more than 10 million page visitors monthly and is widely used by both consumers and production companies in searching information regarding local businesses and companies. Hence, Local.com deemed it appropriate to have the technology patented so that those wanting to incorporate the local search technology in their companies would have to get a patent license from Local.com first.

This is a pretty smart move on the part of Local.com. Its Local Search Technology which rely heavily on geographical search and indexing of data by location has been delivering the most relevant search results to users. It has been proven that companies who employs Local.com’s local search technology has been pretty successful in delivering relevant local search results to their clients.

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