On Monday, Xerox announced that it has changed its logo after many years to brand its identity that reflects the Xerox of today.   

“The new logo consists of a bright red lower-case “xerox” that sits alongside a red sphere sketched with lines that link to form a stylized X. According to Anne M. Mulcahy, Xerox’s chief, that little piece of art represents the connection to customers, partners, industry and innovation.”  (MORE)

I think it is very important for geo sites that already have a logo, to reevaluate their logos every year to ensure they are still in touch with the trendy consumers who visit their sites. Why every year?  The internet changes so rapidly with technology and designs that consumers expect logo evolution to follow the trendy cities they visit online. Additionally, key things may occur in a region that bring value to an area or demolish known landmarks.  It is a fashion statement you send to visitors when your logo communicates clearly about the region they are proud of or want to visit. 

Is your current logo sending the right message to visitors?  Does it outline the goals the site wishes to deliver.  Geo domains are not like any other internet business.  They are expected to greet consumers with a personalized touch.  A logo can be dated, such as cabinets in a house.  Geopreneurs need to think outside of the box about their current logo and determine if it communicates a clear effective message.  Just because it has worked for the last 2, 3, 4, 5 years, does not neccesarily mean it is still effective.  Evaluate the trends in the region and make the neccessary adjustments to your logo to fulfill visitor expectations.

We should always strive for excellence with our geo domain development, as we are the ambassadors to the Worlds’ “Entrance” to a city, state, country, region, or geo industry. 

What are your thoughts good or bad?   

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