Jan 10 2008
Hot New Trend: Video News Clips and Video Classifieds
A couple of weeks ago I posted how cool it would be to use videos as content to attract targeted consumers/visitors using the .tv extention to your geo domain. This strategy is now going mainsteam on the dot com side of the house with the announcement of Yahoo! and Belo teaming up to provide targeted news video clips. In another announcement today, RealPeopleRealStuff.com, a classified and advertisement video site, was voted as one of the most promising new business concepts by springwise.com. According to Borrell Associates, the nation’s leading online advertising research firm, the nascent online video market is poised to grow more than tenfold over the next five years, comprising 33% of all online local advertising by 2012.
Consumer, Advertising and Classified Videos are going to be the new modes of delivering targeted content to consumers. Each year consumers are getting lazier on the internet and they will embrace video content to keep from having to read content. Additionally, voice search is going to explode for the same reason, why type when you can talk it out. New internet trends spread rapidly into every industry. Soon, video PPC ads will be delivered on parked domains generating larger amounts of revenue. Domain platforms will follow and be an excellent tool for geopreneurs to consider implementing onto their geo site developments.
Do you think video content will be more effective than text content?
“NEW YORK (Reuters) - Belo Corp. <BLC.N> plans to designate 13 of its television stations as the exclusive provider of local news video to Yahoo <YHOO.O> in those markets, the companies said on Wednesday.
With the deal, Yahoo plans to host dozens of local news video clips each day, provided by Belo’s TV stations. The clips will run in the local section of Yahoo News.
The companies will share advertising revenue generated from the video clips.
YouTube made it easy to post funny videos,” explains Alan Jacobson, one of the site’s creators. “People have responded enthusiastically just for the chance to become famous – without a financial incentive. Craigslist made it easy to make money by selling goods and services online, but has no video capability. RealPeopleRealStuff.com offers both.”
Since its launch, RealPeopleRealStuff.com has established strategic partnerships with newspapers in the U.S. and Canada to bring their new advertising model to local markets.
Janet DeGeorge, a leading expert in classified advertising, says “While some people do post video ads on YouTube – which is free – it’s really not set up for advertising. You’ve got video ads from all over the world for homes and restaurants next to videos of cats playing piano. At RealPeopleRealStuff.com and its partner sites, you’ve got ads in a commercial environment, with consumers actively seeking your product or service, in your area.”
At a time when newspapers are seeing steadily declining revenues from classified advertising in their print product, video advertising may allow them to recoup some of the business they’ve lost to sites like eBay and Craigslist.
I think video classifieds are the natural trend for classifieds, seeing how popular video is on the Internet these days. It’s also a great way to really show detail that photos can’t, give an ad a bit more personality, as well as assist in proving that an item is actually in working order if need be.
I launched a video classifieds site last May called http://www.Listasaurus.com, and we also added a new twist to online classifieds–we’re the first site to pay users simply for listing their ads, with our unique Pay Per Listing program.
The best part about our site is, it’s not restricted to video, so users always have the choice whether they want to include it or not. I think it will take some time to catch on out there, but once it does, I believe it will become more of the norm.
We’re also working on adding Auctions later this year, which will also include video.
Very interesting concept Melanie. Did you have the application made from scratch or was it a tweak from a known software? Good luck with it.
Melanie…yours is a great idea…I agree, video “everything” is the trend…