“Out of The Box”

(via reuters) 

While a plan for local advertising on the site is in the works, YouTube is touring the country with mobile kiosks where staffers show users how to upload videos, Garcia says. “Before we think about the monetization aspect, we need to make sure the community finds the site interesting.

YouTube.com is very smart with this “out of the box” initiative to teach individuals how to use their video platform in a foreign country.  This is going to be a small trend in the future, mobile internet learning kiosks.  With so many baby boomers now coming online, it is imperative for services to teach them how to use the internet, as well as their computers.  Most have never been on a computer, to include senior citizens.  Have you ever seen an older person struggle trying to figure out the basics of a computer?  What about with definitions of internet terms and the importance of traffic to a business website?  It is not easy for a person with an oldschool mindset to embrace technology.  They have programmed themselves to operate in the traditional ways and need assistance to break out of that mindset and embrace technology.

In my career, there are many old school leaders that do not have a clue about the power of the internet or advance functions of email.  I am always teaching Senior leaders different things when it comes to computers and the internet.  Most small business owners are baby boomers in the same position and are stuck in traditional media thinking.  When you discuss advertising options on your targeted geodomain to small business owners, probally 90% are turning you away because they simply don’t  get it/understand it and keeps them from signing up with your service.  No one will commit hard earned money to a game plan that sounds confusing or that they do not understand.  Would you? 

I think it would be a great idea for city.com owners and prime georealestate.com owners to explore the possibility of establishing a Geo.com mobile kiosk platform to promote your geodomain and teach these uninformed business owners how you can increase their profits.  Additionally, you can network with other geo owners in the area and reenforce it thru Geo Seminars in your area.

In the end, it is not about you that future advertisers care about.  They care about their business and maximizing their ROI on advertising dollars spent.  Make them the center of attention and meet their needs, not yours.  If you focus on them, these same small business owners will do free word or mouth advertising and your customer base will increase 10 fold.  We have to collectively find ways to break them out of the traditional mold in order for the geodomain industry to reach it maximum potential. A Geo Mobile Kiosk just might be one of those of tools. 

Places they could be set up, Walmart, Tradeshows, Staples, Home Depot, and of course on demand  

What are your thoughts?

Trackback URI | Comments RSS