The GEO Explosion Is Closer Than You Think!

Posted by Steve under General, Niche on Saturday, January 19th, 2008 2:33 pm

 

Throughout the years, there has not been much exposure given to the Geodomain niche and the value associated with these names in our industry.  Many have sold names undervalue because of industry leaders and owners failing to acknowledge their hidden revenue streams once developed.  The standard emplaced in this industry has been to assess domain name value based on two factors:  Traffic and Generic wording.

There is so much more that must be used in determining the true value of a geo domain.  The true value of Geo domains is going to become apparent in 2008 as consumers and businesses finally discover how they can reach their targeted markets by simply using a geo domain or the resources located on one.  Development  unlocks these hidden revenue streams and stays a constant stream regardless of the economy, if done correctly.       

Realestate is going to be the industry/vehicle that will exploit the Geo niche in main stream media.  Consumers and realestate developers are selling/promoting their properties on Myspace.com, Blogs, and Craigslist to lure buyers.  This was the trend in realestate for 2007.  They have discovered that it is essential to have a presence on the internet in order to sell their realestate.  It is only a matter of time before they connect the dots and turn to Geodomains for the targeted audience they have been striving for all this time.   

The writing is on the wall: Many more articles/posts on this subject will come to the blog in the near future.

(via the NyTimes.com) 

A lot of people do all their home shopping online, start to finish,” said Kelly Marzullo of Core Marketing Group, which is using the Web to promote various Manhattan buildings and the Peninsula at City Place in Edgewater, N.J.

“People like to know everything about a building before they come in, or at least have a taste and a feel,” Marzullo said. Her Manhattan-based company does advertise properties on craigslist, building in links to Web pages that might include photographs, digital drawings, video, floor plans and the range of asking prices.

Nationally, however, real estate companies are spending 26 percent more on online advertising this year, even as total real estate ad spending declined 3 percent, according to Borrell Associates, a research company.

4 Responses to “The GEO Explosion Is Closer Than You Think!”

1. David J Castello Says:
   January 19th, 2008 at 14:57 pm

   The paradox is that the most fundamental single power of GeoDomains is still virtually unrecognized outside of the GeoDomain world.

   In other words, it’s the brand.

   The remarkable revenue generating ability stems from the fact that if you own the city + .com (in the public’s eye) you own the Internet brand for that city. This fact is proven daily by city.com revenue generation.

   For example, outside of Palm Springs 99% of the American public does not know the name of the local newspaper The Desert Sun (MyDesert.com), the local magazine Palm Springs Life (PalmSpringsLife.com), or the local television stations KESQ, KMIR and CBS2 (KESQ.com, KMIR6.com and CBStv2.com).

   But everyone in the country knows the name of the city Palm Springs (PalmSprings.com). And this is no small marketing advantage for PalmSprings.com versus the other Palm Springs media web sites. In national and international branding power it is like comparing rowboats to a battleship.

   Because of this, the people who will currently pay the most for a city.com are GeoDomain owners. When the rest of American media wakes up to what GeoDomainers already know it will be a whole new ballgame.

   City.coms brands are so powerful that, if integrated within them, they could turn the decline of local newpapers around overnight.

   
   
   
2. jeff Says:
   January 19th, 2008 at 15:31 pm

   Hi All,

   I’ve been registering geo-neighborhoods, islands, major shopping streets and districts for several years now. The idea came to be one day after scanning the Sunday real estate display section of the Miami Herald. These luxury realtors were spending $200-450 per week to list a luxury home with a single photo and a very small proerty description.

   Here’s the kicker…almost every ad showcased the neighborhood name, district, or island in bold print as the title. I started to check for availability and found almost every major domain was still there.

   I bought everything in sight…my reasoning was that I would reap the benefit of the newspaper advertising without spending a cent. Realtors were basically promoting my domain names everyday. They also spent much more money advertising their luxury properties in those glossy full-color magazines found at your local book stores. I checked the ad rates for these mags and found that a full-page could cost upto $2500.

   
   
   
3. M. Menius Says:
   January 19th, 2008 at 15:42 pm

   David is obviously correct in what he writes about pure city domain names … having visited the Holy Land (so to speak) and returned to tell others about it. The value is built-in and the audience is large considering a city’s residents, businesses, and international visitors. Local newspapers have always maintained a monopoly, but the tide is shifting. And that is what geo domain owners forecasted some time ago.

   The internet has definitely sucked the life out of many city’s newspapers … many of whom were notorious for using exclusionary practices. The next few years will demonstrate that well-developed geo domains are the gold of the internet.

   
   
   
4. Brian Says:
   January 20th, 2008 at 05:10 am

   I’ll say this. I’m having some success with a major media company in one market with one of my generic city .tv names and some positive communication with some others. Media companies are starting to wake up regarding the potential of Geo domains and one in particular said to me, “We don’t care that the traffic for you city .tv is not there yet, we believe that city .tv will be effectively branded as your city’s TV station for the net. So its not just on the .com side where media is looking to when it comes to Geo domains.

   
   
   

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