Jan 29 2008
Local Online Advertising Forecast
JupiterResearch recently released their forecast for display advertising and search advertising to grow by 18% and 16% within the next 5 years. This is an indicator for geo domainers to start focusing on these areas where businesses will be spending their money in the coming years. Develop and implement platforms that will embrace these trends on your websites. You will not go wrong if you follow the money.
What I found interesting in the article is that the growth of online classified advertising within the next 5 years will only be minimal. This may be a sign that consumers are bored with the current technology of classified ads after all these years. Maybe, just mabye, Video Classified Ads will be the new platform to spark unheard of growth in this field. We have seen a few websites from blog readers who are starting to see consumers embrace this new way of selling products.
Will video ads be the the key to future growth for online classified advertising? I think it will be, as everyone loves to showoff the things they have for sale. There is always a story behind a product, to include employment opportunities. Think back to the things you have sold throughout your life to individuals; were you eager to tell your story about the product you were selling?
The articles are good overall and help give you industry situational awareness.
(via DMNews) (Businesswire article)
Local advertising, overall, is expected to increase by 13% in this time period, while online advertising as a whole is expected to grow by 12%.
Internet users are getting savvier when it comes to searching for local businesses online, the forecast stated. In addition, search engines are working to increase the quality of their local and zip-code-specific results.
This growth should not discount traditional media, JupiterResearch warned. Local advertising in traditional media “is not a dying market,” the report states. Consumers continue to rely on print materials for information on local businesses, the report said.
This is really an interesting article to read. Will this Video Classified Ad Technique help or what. It is to be seen.