Jan 29 2008

Marchex and Idearc Launch Joint Local Ad Agreement

Published by Steve at 16:38 pm under General

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If you have not heard of Marchex by now, you have been living in a box.  Marchex continues to form strategic partnerships to exploit their services and portfolio of Geo Domains.  Marchex will become one of the major media companies of the world as the internet continues to grow.  They own one of the best targeted Geo Domain portfolio’s on the planet thanks to Master Yun Ye.  Their vision and commitment to local online advertising is going to drive competitors to create local advertising platforms at an astonishing rate just to try and catch up.  Geopreneurs will be able to take advantage of these platforms as they unfold.    

 (via BixReport)

“Marchex’s local network is an excellent source of targeted traffic and broad geographic coverage for Superpages.com’s local advertisers,” said Eric Chandler, President - Internet for Idearc Media. “We are excited to be partnering with a local leader like Marchex to expand our local distribution.”

The agreement will place Idearc’s ads on Marchex’s content pages, giving local advertisers access to local content. Marchex and Idearc will use the Enhance Interactive ad platform, which will serve ads on the content sites; the platform also offers advertisers access to search engines and other online publishers.

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