2008 is proving to be the breakout year for traditional print media to embrace internet technology.  The internet is continuing to change traditional media strategies.  Yesterday, I posted about a media company abandoning their print newspaper.  One of the main reasons they decided to do so, was not pubicly mentioned.  The secret reason you ask, is a large decline in publication advertising in print editions.  Print classifieds have continued to plumit through recent years as consumers embrace the internet to search for products of interest.  

This evolution has launched the new era of local advertising platforms and strategies.  Businesses are seeking more cost-effective ways to generate traffic to their brick and mortar shops.  Advertising online has become cheaper and more effective in generating traffic for most industries. 

Two of the major revenue earners for print classifieds are auto and realestate classifieds.  These two areas are being targeted by many companies.  Autobytel is taking advantage of the decline of print auto classifieds by offering a new service.  Autobytel has launched a cost effective local marketing platform called LocalConnect on MyRide.com that allows a conumer to shop dealerships in their local area.  

With local internet technology changing so fast and taking away from print media in large numbers, it is only a matter of time before traditional media moves completely online through a targeted geo domain to fulfill consumer needs.

There are a few readers of this blog that are in excellent positions when classifieds are completely abandoned in print and provided 100% online. 

You can read the complete article via theAutoChannel.com

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