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Yahoo Acquires Ad Technology Company

  Posts Posted by Steve under Off Topic on Tuesday, February 12th, 2008 10:16 pm

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Yahoo! for sale, yeah right, at least not for now!  Today they announced the acquisition of Maven Networks for $160 million.  Maven sells a system that embeds advertisements into videos.  A smart move on Yahoo’s part, since some of Maven’s clients are several of the largest traditional media companies of the world.  

This technology will be embraced by many geopreneurs as we figure out strategic ways to utilize it in our game plans, especially those with .tv portfolios.  Something tells me that Yahoo! entertained the Microsoft offer just to get buzz going about their company.  It had been quite sometime since Yahoo! made the news, like its number 1 competitor Google.com who is consistently in the news.

Strategic marketing at its finest in my opinion as they got the World’s attention by entertaining Microsofts offer of $44.6 billion to acquire their company.  Not only did they get the buzz going with Microsoft, they additionally got things buzzing with a possible merger with Google.com. 

In the end they still may end up selling their company, but we can all be assured, that it will be for much more than $44.6 billion as Yahoo! continues to build their portfolio to compete with Google.com and bring additional value to the company.  One reason for this move may be to validate the $41 dollars a share that Yahoo! and many experts state Yahoo! is worth.

(via NYTimes)  Here is an additional story (via CNN.com)

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