American businesses are coming to their senses, at least many of the major companies on the internet.  This past week, two major announcements were made on companies forming a networking alliance.  Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. have teamed up to create and ad network as a stand-alone company called quadrantOne.   Additionally, AOL and CitySearch announced they have formed a partnership to share advertising revenues.  Why have they done this?  To share each others local markets of consumers. 

It is becoming apparent to some of the major companies doing business on the internet that it is better to form strategic alliances and share percentages of established advertising networks, than having to compete and create a network of their own.  By teaming up, companies form a unified front and can dominate a market that will be beneficial to all involved in the network or partnership.  When you form a network or partnership of leaders in a market with the same goals and visions, growth of the network is eminent.   

The future of the internet is going to be combined networking associations for joint profit sharing.    Everyone wants access to local networks, everyone!  Local advertising is viewed as an Internet growth area, as smaller merchants and services grow more comfortable with the technology involved and realize the potential gains.

We are in great positions as geo domain owners as we are 100% focused on local.  There have been networks established for geo domain owners, all I can suggest is that you embrace them and take advantage of a unified front and benefits they offer.        

(via reuters.com)

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