Feb 27 2008
CitySearch And Marchex Enter Advertising Partnership
Citysearch.com has been busy the past few months forming strategic partnerships. You have heard me talk about networks many times, and this is just more proof of what is evolving under our noses. Both companies will cross advertise and offer their customers more content. That is the key to all of these alliances, these businesses know ”fresh content” is essential to revenue growth. That is why they have no problem working with each other to build additional revenue and perhaps even share revenue.
The article is very short on this announcement. Here is the most important thing for you to absorb and process. We have only begun to scratch the surface of the geo domain industry. 12 months from now we will look back and have one word to say, WOW!
“Local online advertising continues to grow as more local businesses realize that mobile search and online search is usually the first step in converting a consumer. Rather than looking in a phone book or asking a friend, many consumers are logging on to sites like CitySearch to find restaurant locations or ticketing information. Local advertising networks are the next step in connecting more local businesses with consumers who are in-market.”
