Comments on: Even The Most Generic Domain Wants To Be Local! http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/ Sun, 06 Jul 2008 12:54:48 +0000 http://wordpress.org/?v=2.5.1 By: marcia lynn http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-595 marcia lynn Mon, 03 Mar 2008 19:39:30 +0000 http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-595 re: traveler.com -- i understand michael. it's why my localreviews.com (among others) is still in the visionary stages, such a huge project. re: licensing/leasing verticals -- don't know anyone doing it yet, but it's an excellent idea and should work well for all parties involved if done correctly. re: traveler.com — i understand michael. it’s why my localreviews.com (among others) is still in the visionary stages, such a huge project.

re: licensing/leasing verticals — don’t know anyone doing it yet, but it’s an excellent idea and should work well for all parties involved if done correctly.

]]> By: Michael Castello http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-587 Michael Castello Sat, 01 Mar 2008 01:02:28 +0000 http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-587 Exactly Marcia. Easier to get your arms around a geo. Now you can image we were are waiting on developing Traveler.com for what the public would expect from it. Another thought is if you take one of the many verticals within a geo like Classifieds or Real Estate. Why not license or lease one of those verticals to an outside investor or developer. There would have to be oversight and limits put into a contract but it is an idea I have thought about for some time. Has anyone here attempted it? I think maybe Josh at Chicago.com is doing something like this with the news vertical handled by The Chicago Sun Times. Exactly Marcia. Easier to get your arms around a geo. Now you can image we were are waiting on developing Traveler.com for what the public would expect from it.

Another thought is if you take one of the many verticals within a geo like Classifieds or Real Estate. Why not license or lease one of those verticals to an outside investor or developer. There would have to be oversight and limits put into a contract but it is an idea I have thought about for some time. Has anyone here attempted it? I think maybe Josh at Chicago.com is doing something like this with the news vertical handled by The Chicago Sun Times.

]]> By: marcia lynn http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-582 marcia lynn Fri, 29 Feb 2008 14:02:42 +0000 http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-582 re: generic vs. geo being easier and quicker to monetize. using the recent auction example of skiresorts.com at 850K, to start getting a return on that investment, someone's going to have to dig even deeper in the pockets to set down the technology layer for the site to function and update regularly on a global level for ski resorts worldwide, as well as contract or hire masses of people to handle the various tasks with filling each ski resort's section with meaningful, engaging content. a yellow-page or superpages data fill isn't going to cut it anymore. even if you allow feeds, reviews, ratings... someone has to regularly read/police it on a daily basis or or advertisers may not be too happy. now for sake of example (and i'm picking an imaginary name i have no idea who owns or what's being done with it) coloradoskiresorts.com that name should be very reasonably priced (right NOW that is, because i also agree local geo will go up faster than anything), and with under 50 resorts, one or two people could start monetizing that site quickly and fairly easily. skiresorts.com is a great name, no doubt. but if there are many good names in a portfolio and multiple development projects are going on, it's going to require allocating additional time and resources, both of which are our most precious commodity. for the average domainer/developer (single person to 5 person corps and partnerships) taking on geo specific projects would make much more sense than generic. re: generic vs. geo being easier and quicker to monetize.

using the recent auction example of skiresorts.com at 850K,
to start getting a return on that investment, someone’s going
to have to dig even deeper in the pockets to set down the
technology layer for the site to function and update regularly
on a global level for ski resorts worldwide, as well as contract
or hire masses of people to handle the various tasks with filling
each ski resort’s section with meaningful, engaging content.
a yellow-page or superpages data fill isn’t going to cut it anymore. even if you allow feeds, reviews, ratings… someone
has to regularly read/police it on a daily basis or or advertisers
may not be too happy.

now for sake of example (and i’m picking an imaginary name
i have no idea who owns or what’s being done with it)

coloradoskiresorts.com

that name should be very reasonably priced (right NOW that
is, because i also agree local geo will go up faster than
anything), and with under 50 resorts, one or two people could
start monetizing that site quickly and fairly easily.

skiresorts.com is a great name, no doubt.
but if there are many good names in a portfolio and multiple
development projects are going on, it’s going to require
allocating additional time and resources, both of which are
our most precious commodity.

for the average domainer/developer (single person to 5 person
corps and partnerships) taking on geo specific projects would
make much more sense than generic.

]]> By: Tommy Butler http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-580 Tommy Butler Thu, 28 Feb 2008 22:36:56 +0000 http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-580 geo names mean one thing only a geo city name is santa claus all year is christmas time in the spring summer and winter. and if you have the geo generics also to match the Geo location its xmas and happy birthday all year long. content is king and always will be but think what your customers want. think what your advertisers want. put yourself in the place of the advertiser who is going to spend money with you. what do you have to offer thats diffrent than anyone else. you have that local geo name thats what so lets hear it for Jingle Bells Jingle bells Jingle all the way. I have geo names all the way. geo names mean one thing only a geo city name is santa claus all year is christmas time in the spring summer and winter.
and if you have the geo generics also to match the Geo location its xmas and happy birthday all year long.
content is king and always will be but think what your customers want. think what your advertisers want.
put yourself in the place of the advertiser who is going to spend money with you.
what do you have to offer thats diffrent than anyone else.
you have that local geo name thats what
so lets hear it for Jingle Bells Jingle bells Jingle all the way.
I have geo names all the way.

]]> By: David J Castello http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-579 David J Castello Thu, 28 Feb 2008 21:44:22 +0000 http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-579 Actually, you bring an interesting perspective. On the surface, Geodomains are specific. On a local level, Geodomains are generic. Actually, you bring an interesting perspective. On the surface, Geodomains are specific. On a local level, Geodomains are generic.

]]> By: j http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-573 j Thu, 28 Feb 2008 20:08:40 +0000 http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-573 Fasten your seatbelts.... The one idea is the many platforms. When you own the geo name you have a one stop shopping plaza for all the platforms in the area. Shopping, real estate, jobs, cars, classifieds to name a few. Talk about a generic on steroids. Wow, just imagine you have one domain that when developed can become the most influential internet property for your given area. Able to compete with the likes of 100 year old newspapers and media companies. Did someone say advertising dollars? A geo domain is a generic. Most are not developed. This is the reason why so many media companies, travel agencies among others are after these gems. They are generic with a twist. The twist being the many platforms. I agree that content is the main challenge. Having so many platforms to develop can also cause you to lose focus in some areas. Oh well, we have time... Cheers Fasten your seatbelts….

The one idea is the many platforms. When you own the geo name you have a one stop shopping plaza for all the platforms in the area. Shopping, real estate, jobs, cars, classifieds to name a few. Talk about a generic on steroids.

Wow, just imagine you have one domain that when developed can become the most influential internet property for your given area. Able to compete with the likes of 100 year old newspapers and media companies. Did someone say advertising dollars?

A geo domain is a generic. Most are not developed. This is the reason why so many media companies, travel agencies among others are after these gems. They are generic with a twist. The twist being the many platforms.

I agree that content is the main challenge. Having so many platforms to develop can also cause you to lose focus in some areas. Oh well, we have time…

Cheers

]]> By: David J Castello http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-571 David J Castello Thu, 28 Feb 2008 07:14:07 +0000 http://simplygeo.com/2008/02/27/even-the-most-generic-domain-wants-to-be-local/#comment-571 Geodomains have a distinct advantage over generics for local advertisers for three reasons: 1) By nature, the name (especially a city Geodomain) is inherently specific for the city/town it represents. For example, PalmSprings.com is obviously about Palm Springs and no local advertiser needs to be convinced of this. 2) Only a Geodomain receives direct navigation for a distinct area or region. No other type of domain name receives geographical direct navigation traffic. 3) Because the name is geocentric, it is much easier and quicker to monetize. And immediate cash flow can make or break a new project. Can Geodomains be worth more than generics? In many cases, yes. Geodomains have a distinct advantage over generics for local advertisers for three reasons:

1) By nature, the name (especially a city Geodomain) is inherently specific for the city/town it represents. For example, PalmSprings.com is obviously about Palm Springs and no local advertiser needs to be convinced of this.

2) Only a Geodomain receives direct navigation for a distinct area or region. No other type of domain name receives geographical direct navigation traffic.

3) Because the name is geocentric, it is much easier and quicker to monetize. And immediate cash flow can make or break a new project.

Can Geodomains be worth more than generics? In many cases, yes.

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