Interesting article on Local.com’s Local Promote advertising program.  A small business owner discovers the power of local search on the internet.  This is just one example of thousands, that small business owners do not understand the power of the internet.  Once geo domain owners develop effective content in large volumes, local advertisers will leave many secondary platforms to advertise on targeted geo domains.

I find it interesting that after all these years, there are still several of businesses that rely on print yellowpages and have not explored the internet to its fullest capacity.  Most have experienced with google adwords, but this method is becoming very expensive for a small business owner.  Have you seen the prices for local keywords lately?  Expensive for a visitor that is not guaranteed to spend a dime.  They are better off spending advertising dollars on a fixed internet ad on a local platform or geo domain.  

Exciting times for all in this industry!      

In early November, Goldstone placed his first Local.com ad and said that within a couple of weeks, the phone started ringing and hasn’t stopped.

ScanMyPhotos.com is using Local.com’s Local Promote advertising program, which guarantees its customer’s listing will appear at the top of the search results page in a specified category and region.

Goldstone said that the best part is he is spending about half of what he had been on Yellow Pages ads. Despite that reduced budget, the effort is producing more qualified leads.

“We used to get three or four calls a day on average [that came from the Yellow Pages ad],” Goldstone said. “Now, we get eight calls a day on average and 10 calls a day during the holidays.”

As a bonus, Goldstone said that the customers that come through the Internet “seem to be more qualified.”

So Goldstone is saying farewell to Yellow Pages advertising.

(via btobonline.com)

Trackback URI | Comments RSS