There are alot of articles posted on local mobile search today.  This article really lets you see the future use of cellphones as internet search tools and the local market.  iPhone is crushing the competition, and will force evolution in the cellphone industry.  Google.com will be releasing their Android phone sometime soon.  It will be interesting to see how their technology will measure up with iPhone.  They just might come out dominating the market after seeing all the pitfalls iphone has failed to deliver. 

That is one of the draw backs of being first in the industry.  Your competition gets to benefit off your failure to provide consumers a flawless product and they get the research and development out of the way, by listening to consumers complain about the product.  It doesn’t take a genius to figure out what consumers truly want in a cellphone after you have those essential sources.  

In the end, the consumer is going to have a pretty elite cellphone that will be capable of doing anything a computer can do.  Local search and local advertising will become the standard across the internet when this happens.  Not everyone can afford a laptop, but many can afford a cellphone that is capable of doing it all; talking, surfing the net, watching movies, listening to music, and scanning at businesses to make purchases.

Who needs a computer with such a handy tool?   The local internet market is the most under estimated market ever to present itself.  Geo domains are the center of it.  Watch how this story unfolds in the years to come.

The results, from a January survey of more than 10,000 adults, are somewhat dramatic. 84.8 percent of iPhone users report accessing news and information from the hand-held device. That compares to 13.1 percent of the overall mobile phone market and 58.2 percent of total smartphone owners – which include those poor saps with Blackberries and devices that run Windows.

The study found that 58.6 percent of iPhone users visited a search engine on their phone, compared to 37 percent of smartphone users in general and a scant 6.1 percent of mobile phone users. 

(via NYTimes.com)