Posted by
Steve under
General on Wednesday, April 2nd, 2008 8:34 pm
This is an educational article I came across a few minutes ago on newspapers shrinking in thickness. This is nothing new if you are a regular reader of this blog. I like to cover this trend as it exposes how powerful geo domains are and will become in local media empires. Creative strategies will imerge soon enough for the print industry and they will eventually break out of the traditional mold. Once they do, those who have developed their geo domains properly will be embraced with their advertising dollars and strategic alliances.
Targeted advertising is what the print industry will transform into in the upcoming year. Two words the future holds for media companies, “targeted content”. I talked about blogs and why it is important to build your local media business around it in an earlier post. The future is unraveling and you will see how media companies use blogs to deliver their targeted content to an audience. At this stage in the game, many still think of blogs as a hobby, past time or entertainment, but they are truly a business behind the scenes. They provide the most targeted content on the internet.
It is always great to see articles of traditional media staying stubborn and relying on ineffective methods that are now obsolete.
Good or bad, the accelerating erosion in advertising revenue has the industry on a shocking starvation diet. The Newspaper Association of America, or NAA, said last week that print advertising at U.S. newspapers sank 9.4% in 2007 to $42.2 billion, the sharpest annual decline since the association began tallying industry ad revenue in 1950.
“Advertising usage is becoming more niche-like and more localized for certain kinds of companies,” says Cathey Finlon, chief executive of McClain Finlon Advertising in Denver, citing weekly business journals and small community weeklies as beneficiaries of this interest in targeted advertising.
(via Forbes.com)
-
Raj Says:
Newspaper is a regular published print product containing information, news and advertising. Newspapers are living textbooks and they are source of information and learning. It’s a source to find out whats happening in movies, books, concerts, games, jobs and events. Major advantage left to newsprint is that reading it does not require any sophisticated, cumbersome technical equipment. This offers the reader a high level of flexibility: newsprint can basically be read in any place at any time. The reader can absorb the information offered at his own pace. Even the fact that the reader can touch and feel the printed paper while turning the pages may be of some importance.
Disadvantage of Printed edition of newspaper -
Circulation of the newspaper is one of the principal factors, circulation is not the same as copies sold because many copies are read by more than one person this is a major offset as the number of copies distributed are not read.
People away from their home place would always love to read their regional paper wherever they are in any part of the world. Take my case; I have been hunting for my favorite newspaper Times of India in the heart of New York City but in vain and the only solution I found at this time is e-paper.
E-paper and its advantage -
Will e-paper is going to replace the printed edition in future is the question to be asked? ePaper is the replication of newspaper pages which allows one to get the same experience as reading the hard-copy edition and e-paper has the advantages of being interactive, multimedia, of providing internal and external networks and offering selection functions, the possibility of regular updates, access to archives, rapid access to a large number of newspapers, and being paperless, thus creating no problems of waste disposal.
Not even that it’s more convenient from the customer’s point of view while reading the e-paper, I came across Nokia new model cell phone, and by clicking on it; I was taken directly to the website, where I could compare the prices.
So this has led to some predictions that is newspapers will shrink or even disappear?
All the recent surveys both in USA and abroad indicate that print newspaper readership is going down; there has been a dramatic drop in the circulation of papers.
Full time professional employment at daily newspapers is falling. In a desperate attempt to offset the falling revenues, more newspaper groups are setting them up online.
All of the major news publishers have adopted e-paper technology in order to increase their readers and revenue.
Looking at the enormous growth in the Digital News Publishing Industry, many new media companies are offering ePapers and eMagazines at affordable costing with low or no upfront investment. Pressmart Media Ltd., a leading new media services company based out of India and USA provides an excellent Multi channel distribution on Web, Mobile, Podcast, Search Engines, Social Networks, Web2.0 sites and RSS.
I hope you do agree that digital versions of news publications will be an added advantage for publishers in increasing their brand value, customer reach and revenues.
Loading ...