Are Geo Domains Overrated?
UPDATED: Before I get tons of disgruntled emails, this is in regards to all prime geo domain extentions.
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Sahar posted this topic on his blog today. It is a great topic that I wanted to share my insight with readers of the blog. There is alot of uncertainty about the geo domain industry among domainers. To many, it is just a fad/trend in the industry that will come and go. This fad/trend has been ongoing in stealth mode since the internet started evolving in 1996. It is not going to disappear and those who have embraced their geo domains, have reaped huge rewards, all in stealth mode. (Read My Poker Analogy) Those traditional domainers are failing to realize that the internet is evolving and nothing stays the same. The old ways of doing business are evolving and those who do not adapt will be much like traditional media is today, with decreased revenue streams, as the companies who embrace change develop multiple streams of revenue.
However, many fail to realize that geo domains represent the future of the domain industry, which is domain development. There are several of people who are curious as to why no information has been made public on how to make mega revenue from a geo domain. The truth is, it is a protected trade that is shared among inner circles. This information is guarded because of the threat that exists of substandard geo domains using the the same strategies to take market share from established prime geo domain markets. This is why these very profitablestrategies are well guarded secrets that are very profitable and kept on the downlow. However, it is imperative that this information becomes public to ensure the industry reaches its full potential. (This will be for another future post)
This was my reply on Sahar’s blog today. There were some really good posts from the Castello Brothers as well.
Great article to comment on. There is so much to this topic, however I will keep it short. Geo domains are not over rated, but under rated. The momentum is building and I concur with your assessment of the time table it will take for the industry to hit mainstream 2-4 years. Right now, there are several of geo domain owners earning over $1 million a year gross from a well developed name. This is increasing every year. This is a great start to an industry that is maturing.
We are already seeing a great deal of platforms and new media strategies transforming the internet into a local community. All the major media companies want to be 100% local. Evolution is great, where the internet used to be 100% global, and 0% local, now the tables have turned. Consumers have empowered change and demand local content. Geo domains fit right into the transformation of the internet.
Those who are buying now are pretty smart investors. But they are also the end-users to the geo domains. Most who are buying geo domains have no plans on selling anytime soon. Geo domains are guaranteed streams of revenue once developed with effective content and strategy. It would be foolish to sell, unless another end user comes along and the price is right. After all, business is business. Another reason for selling is that the geo domain does not fit into their long term goals.
Of course, there are people who make money selling geo domains, such as Rick Latona who would rather sell, than develop them. But this is a very rare thing to find in the industry. Prime geo domains for sale are rare in the domain industry, but they are available if you take the time to look and negotiate.
It is a rare moment in history to own a specific geo location that delivers a targeted service, to include the valuable city.com, state.com, and country.coms.
If you own any of the last three, you hold the keys to city, state, and country for world to visit. You are the embassador for it. (Analogy here)
Things are heating up. We have had several media companies contact us asking questions and wanting guidance on geo domains. The Kelsey group is discussing geo domains at their Drilling down on local 08 conference at the end of the month. (Big Media Company) This is only the beginning.
I also have an inside scoop on a major geo domain deal that is going to shock the domain industry and prove that what I am saying here is fact. The industry is maturing and this deal will make headlines and the geo domain industry known. It will be announced 3-6 months from now due to all the details, but it will be worth the wait when news breaks on the deal.
In my opinion, prime geo domains are going to be the most valuable domains on the planet as the industry matures and the internet continues to grow with consumers.
Everyone knows a city.com, state.com, country.com, and many travel to these locations and take pride in each. Many actually fall in love with the physical locations. No other domain offers the same characteristics that geo domains offer. (When developed properly) This also includes prime location service geo domains.
This is a great topic. So much more to say, just not the right time to discuss it. Geo domains are under valued, and certainly not overrated.









