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Are Geo Domains Overrated?

  Posts Posted by Steve under General on Tuesday, April 8th, 2008 7:34 pm

UPDATED:  Before I get tons of disgruntled emails, this is in regards to all prime geo domain extentions.   

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Sahar posted this topic on his blog today.  It is a great topic that I wanted to share my insight with readers of the blog.  There is alot of uncertainty about the geo domain industry among domainers.  To many, it is just a fad/trend in the industry that will come and go.  This fad/trend has been ongoing in stealth mode since the internet started evolving in 1996.  It is not going to disappear and those who have embraced their geo domains, have reaped huge rewards, all in stealth mode. (Read My Poker Analogy) Those traditional domainers are failing to realize that the internet is evolving and nothing stays the same.  The old ways of doing business are evolving and those who do not adapt will be much like traditional media is today, with decreased revenue streams, as the companies who embrace change develop multiple streams of revenue.     

However, many fail to realize that geo domains represent the future of the domain industry, which is domain development.  There are several of people who are curious as to why no information has been made public on how to make mega revenue from a geo domain.  The truth is, it is a protected trade that is shared among inner circles.  This information is guarded because of the threat that exists of substandard geo domains using the the same strategies to take market share from established prime geo domain markets.  This is why these very profitablestrategies are well guarded secrets that are very profitable and kept on the downlow.  However, it is imperative that this information becomes public to ensure the industry reaches its full potential.  (This will be for another future post)  

This was my reply on Sahar’s blog today.  There were some really good posts from the Castello Brothers as well.

Great article to comment on. There is so much to this topic, however I will keep it short. Geo domains are not over rated, but under rated. The momentum is building and I concur with your assessment of the time table it will take for the industry to hit mainstream 2-4 years. Right now, there are several of geo domain owners earning over $1 million a year gross from a well developed name. This is increasing every year. This is a great start to an industry that is maturing.

We are already seeing a great deal of platforms and new media strategies transforming the internet into a local community. All the major media companies want to be 100% local. Evolution is great, where the internet used to be 100% global, and 0% local, now the tables have turned. Consumers have empowered change and demand local content. Geo domains fit right into the transformation of the internet.

Those who are buying now are pretty smart investors. But they are also the end-users to the geo domains. Most who are buying geo domains have no plans on selling anytime soon. Geo domains are guaranteed streams of revenue once developed with effective content and strategy. It would be foolish to sell, unless another end user comes along and the price is right. After all, business is business. Another reason for selling is that the geo domain does not fit into their long term goals.

Of course, there are people who make money selling geo domains, such as Rick Latona who would rather sell, than develop them. But this is a very rare thing to find in the industry. Prime geo domains for sale are rare in the domain industry, but they are available if you take the time to look and negotiate.

It is a rare moment in history to own a specific geo location that delivers a targeted service, to include the valuable city.com, state.com, and country.coms.

If you own any of the last three, you hold the keys to city, state, and country for world to visit. You are the embassador for it. (Analogy here)

Things are heating up. We have had several media companies contact us asking questions and wanting guidance on geo domains. The Kelsey group is discussing geo domains at their Drilling down on local 08 conference at the end of the month. (Big Media Company) This is only the beginning.

I also have an inside scoop on a major geo domain deal that is going to shock the domain industry and prove that what I am saying here is fact. The industry is maturing and this deal will make headlines and the geo domain industry known. It will be announced 3-6 months from now due to all the details, but it will be worth the wait when news breaks on the deal.

In my opinion, prime geo domains are going to be the most valuable domains on the planet as the industry matures and the internet continues to grow with consumers.

Everyone knows a city.com, state.com, country.com, and many travel to these locations and take pride in each. Many actually fall in love with the physical locations. No other domain offers the same characteristics that geo domains offer. (When developed properly) This also includes prime location service geo domains.

This is a great topic. So much more to say, just not the right time to discuss it. Geo domains are under valued, and certainly not overrated.

3 Responses to “Are Geo Domains Overrated?”

  1. Damir Says:

    Great post about Geo Domains
    Geo domains are under valued, and certainly not overrated.



  2. NY Says:

    “All the major media companies want to be 100% local. Evolution is great, where the internet used to be 100% global, and 0% local, now the tables have turned. Consumers have empowered change and demand local content. Geo domains fit right into the transformation of the internet. Those who are buying now are pretty smart investors.”

    BINGO.

    …Keyword = Evolution… (.TV is growing legs)



  3. Carla Says:

    Just finished reading your reply/replies and wow. Not only do you have brains but you got guts!

    I think the real question here isn’t so much whether geo domains are overrated but whether DEVELOPMENT is overrated as both are becoming synonymous with each other.

    This brings me back actually to one of my main motivators for getting involved with this industry: YO SOY LATINA.

    Well 1/2. Anyways I was and am sick of seeing Spanish internet properties piled with English (and irrelevant) ppc ads. With 400 million native Spanish speakers in the world, I thought this isn’t just bad ethics this is bad economics! The choice seemed pretty obvious to me: ppc them and earn pennies or please them and reap prosperity.

    While this applies to any domain it especially rings true for geo domains. By transforming their assets into ambassadors for the cities and countries they represent, geo domainers have changed the playing field and my oh my is it a new ballgame! Actually it’s the ballgame domainers has always dreamed of! It’s R-E-S-P-E-C-T!

    Many preach the power of direction navigation yet send their visitors on a course that not even the worst search engine could provide. Geo domainers are at the forefront fulfilling the promises and proving the results of direct navigation. User comes first. Always. Follow the user and the money will follow you.

    As for Mr. Latona, I think he is an excellent example for anyone in this industry. Yes, he sells and thank god that he does! He’s not afraid of letting go of his ‘assets’ and that’s why he gets so much more in return. He also happens to develop a bit in between. While not every one of his 40,000+ domains is free from parking, and whose would be now, a majority of them are cared for with content as they await their new owners.

    Call it selflessness or strategy but all I know is thanks to him I’m getting a great city.com and saving a ton on SEO.

    peace be with you

    ***SMO***

    Thank you Carla.

    I agree with you on spanish content. There are alot of great names for the spanish market, but PPC is in english. I find it very humorous that PPC companies have not developed strategic templates for different types of domains publicly. This is a no brainer. Not all domains are created equal, regardless if they have large volumes of traffic.

    Complacency has kept the PPC companies from pushing the envelope and striving for new ways to maximize revenue. It is really a simply method. Make the template more intimate with the domain. A cookie cutter template works effectively most will argue. However, you have no clue of the performance you are missing out on with effective templates catered to the domain that are not cookie cutouts.

    Makes no sense to me why things have not evolved in the PPC field. It is pretty bad when you go to a site and can tell which PPC company it is. Cookie Cutout. Really, it is not that hard to distinguish them. Development at least delivers content that is revelent to the domain.



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