This is a pretty amazing transformation that the WB network is making.  This year, we have already seen several traditional media companies make major moves to embrace the internet, in much the same ways they embraced television back in the days from radio.

Is the media revolution around the corner for all these companies?  Based on historical facts, signs are pointing to a media revolution.  The internet will continue to change the way consumers do business and daily activities.  Media companies are following the pack. 

As I read this article, I though it would be pretty clever to have locals develop miniseries for geo owner sites.  This would definitely generate return visitors and bring overall value to the geo domain.  This would work for any quality geo domain.  Imagine, DallasHomes.com doing a miniseries of each quality neighborhood with some residents promoting the neighborhood.  Do you think a consumer would find value in a miniseries like this?  The possibilities are endless really.

The downfall to this, is additional bandwidth costs.  However, this can be compensated by the advertisers that will follow the local crowd.  I enjoy reading articles like this that define historic actions to transformation.

In trying to compete for consumers’ time, Warner and other media companies have sought new outlets for content, sometimes bypassing the traditional network structure and creating broadband Internet channels.

“My 20-year-old daughter and her friends are watching ‘One Tree Hill’ and ‘Pushing Daisies,’ but not on television,” Bruce Rosenblum, the president of the Warner television group, said. “They’re watching on laptops and cellphones. Here’s the interesting part — to them, that is television.”

(Via NYTimes.com)

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