I was watching a show on tv yesterday, and a commercial came on. It was a Utah commercial promoting their site Utah.travel.  It is a well developed site that has great content for a visitor traveling to Utah in my opinion. The group behind the site is the state of Utah. While there are a variety of issues that .travel has had up to this point, this is an amazing break through for the registry. This once again reinforces how powerful geo domains are to media companies trying to recruit consumers to their destinations. It will be interesting to see if the .travel registry can rebound after so many set backs.

While it more than likely means nothing for .travel, it is still great to see our industry in the spot light, on national tv channels. The future of traveling/moving to destinations will all start with an online search. Those who embrace the geo domain industry with quality investments, will reap large rewards once the full power of geo domains is unleashed.