LATimes.com Will Generate $25 Million
Posted by There are a variety of people who believe building a business around a geo domain is limiting the global concept of the internet. The little piece of the local pie is not appealing to these individuals. The great thing about the domain industry is that it is a multifaceted industry full of revenue streams with those who have the right game plan.
The LATimes.com reported that they will bring in close to $25 million in online display revenue this year. They have accomplished this success by delivering to a local market for the most part. Based on these results, owning a piece of the pie is not so bad and can be very rewarding. Of course, the LA Times is a well established media outlet and much of this revenue has been earned based on this important fact. However, these results can be duplicated by owning a great geo domain and a solid development plan.
The article is a must read and delivers good information.
LATimes.com generated $6 million in display ad dollars in 2005, and is on track to bring in closer to $25 million in online display revenue this year, according to Rob Barrett, SVP interactive media and GM at LATimes.com. He expects the Web site to represent 20 percent of LA Times cash flow by 2011, and appealing to local audiences by building content representative of LA’s local flavor is part of the path towards getting there.
“We’re trying to create the best targeting machine to the Los Angeles DMA,” said Barrett, speaking at this week’s Kelsey Group local media conference in Seattle. Recognizing LA and California are identified with certain topics such as environmentalism, Hollywood, car culture, and immigration, they are central to his content redevelopment scheme. That entails a locally-focused travel section redesign and a behind-the-scenes film site set to launch soon called HollywoodBacklot.com.
JB Says:
Loading ...