AssociatedCities.com has published a great article on how city.com geo domains have evolved in the last couple of years and their values.  David Castello and Jessica Bookstaff provide insight on this journey.   2008 has already proven to be a big year in the transformation of traditional media outlets embracing the internet.  With advertising revenue dropping drastically and newspaper circulation at an all time low, traditional media is in search for solutions.

We will continue to see articles of traditional media print publications spiraling down in the months to come.  Some have already begun to embrace their geo domain to deliver what the print publications once did in the past.  Yesterday, I reported that the LATimes.com is expected to bring in $25 million in advertising revenue this year.  Traditional media is figuring it out, as they are attending many of the local shows/expos already executed this year.

Overall, it will be interesting to see some of these city.com owners become powerhouses in the media world as the industry continues to evolve.  These geo domains have enabled them to become key players/leaders in a coveted industry that took decades to build wealth for traditional print media.  It is amazing that this is made possible by owning a great geo domain.

(Via AssociatedCities.com) 

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