According to data from Borrell Associates’ fifth annual local online revenue survey, newspaper-owned Web sites maintained a three-to-one lead over other local competitors in advertising market share last year, capturing 26.9 percent of the market.  

This is an article that sheds some light on how well local newspaper websites are doing.  It appears that many are figuring out how to capitalize on the local market by using a geo domain.  Although, many still do not own the key geo for their areas.  I found the video advertising stats interesting, and forsee this strategy becoming the new trend for online advertisements the same way we see ads on TV, but at a fraction of the cost. 

The survey indicates that video, the fastest growing segment of local online advertising, generated $363 million in 2007, with local online advertisers expected to spend $1.2 billion in 2008 (nearly a four-fold increase).  Newspaper-owned Web sites have seized a foothold in this area as well, with a 26 percent share of all local online video advertising - more than any other local competitor.

(Via MediaPost.com)