Traditional Media has started the transformation in partnering with developed geo domains.  In this article written by AssociatedCities.com, the Sun Times News Group has partnered with Chicago.com.  City.com’s are some of the most lucrative and most sought out domains in the media industry, as well as the domain industry.  The reason is quite simple, they are 100% local.  I think we are going to hear a variety of success stories like this as the industry continues to mature.  One thing is certain, Traditional Media is scrambling to regain market share and advertising revenue by embracing the internet.  It is my opinion that many will have no choice but to partner with elite geo domain brands in order to catch up with the competition that has already secured their geo domains, such as McClatchy Media and others.

The decision by SunTimes.com to partner with Chicago.com was based on the benefits we could bring to each other,” said Fred LeBolt, president and publisher of the Sun-Times News Group’s Fox Valley Publications and New Media Integration, which architected the deal.

He added: “We are able to direct traffic from one of the largest newspaper sites in the country to Chicago.com while they provide us enhanced e-commerce opportunities through bookings and ticket sales as well as a new channel for distribution of SunTimes.com content.

(via AssociatedCities.com)