Local Online Marketing
Small businesses continue to make the move online as they have discovered they get much more for their marketing dollars. It is amazing how much of their marketing dollars have moved online in such a short period of time. I hope that many geodomainers are receiving a small part of this increase. Effective development and building a community is the key to recruiting a portion of these advertising dollars. I am interested in hearing from established geo sites if their ad revenues have increased since last year.
A report released by local advertising research company Borrell Associates concludes that local advertisers are moving their marketing funds toward Internet campaigns to the tune of $13.1 billion this year, a 50% increase from 2007.
The report also predicts that local online ad spending will grow another 40% to $18.2 billion in 2009. Spending will eventually slow down and plateau at about $23 billion in 2012, while averaging 15% growth over the next four years.





























