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Local Online Marketing

  Posts Posted by Steve under General on Saturday, June 28th, 2008 10:38 am

Small businesses continue to make the move online as they have discovered they get much more for their marketing dollars.  It is amazing how much of their marketing dollars have moved online in such a short period of time.  I hope that many geodomainers are receiving a small part of this increase.  Effective development and building a community is the key to  recruiting  a portion of these advertising dollars. I am interested in hearing from established geo sites if their ad revenues have increased since last year.

A report released by local advertising research company Borrell Associates concludes that local advertisers are moving their marketing funds toward Internet campaigns to the tune of $13.1 billion this year, a 50% increase from 2007.

The report also predicts that local online ad spending will grow another 40% to $18.2 billion in 2009. Spending will eventually slow down and plateau at about $23 billion in 2012, while averaging 15% growth over the next four years.

(Via webwire.com)

2 Responses to “Local Online Marketing”

  1. Lizi Obolensky Says:

    yes…it’s increased by 20% as per adsense although CTR went down about 1% overall this past year. It seems to be a broader spectrum of companies advertising too - big AND small now and also more companies that are NOT local but targeting our demographic audience as well as those that fit into the travel niche.



  2. Michael Castello Says:

    That is why it is so important to make those local relationships NOW. It is also your future protection against the larger internet companies coming for your territory….and they will. We have the “local” advantage and should not lose this opportunity while it presents itself.



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