This is some interesting news that the Online Publishers Association released. I would like to see revenue and traffic statisitics for these media sites, as well as the top performing local media sites. Perhaps this is a cover up to appear that these traditional companies are doing well, when their offline assets are doing very poorly?

The report did not release much information to analyze. I wonder how much of a percentage their local media sites are contributing to the bottom line and how it has grown.

When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report from the Online Publishers Association (OPA). Local media sites see a higher percentage of visitors taking actions on local ads compared to a user review site or a portal.

Local Newspaper Site: 46%
Local Television Site: 44%
Local Magazine Site: 42%
User Review Site: 39%
Portal: 37%
2,069 local online content consumers were selected randomly for the study conducted by Jupiter Research for OPA.

(Via SearchEngineWorld.com)