Everywhere you look online in technology forums, blogs, and advertising agencies the word “Geo” is found based off of geo location technology. It was nonexistent in 2007. Its amazing how fast technology is changing the way consumers interact with the internet and advertisers with the consumer. 2010 is going to be an interesting year for consumer based marketing/targeting. Be prepared to be marketed to in the near future via your cellphone.

This is an interesting article from AdAge that goes into depth on what to expect.

Source: AdAge.com

Just a few short years ago, if you had asked most marketers about the future of mobile, their nirvana most likely would have been a consumer strolling down the aisle of her local grocery store receiving text messages offering 50 cents off a bottle of ketchup or jar of peanut butter.

But not so much today, as industry heavyweights and upstarts like Google, Facebook, Twitter and SimpleGeo are racing to map out a digital, geo-tagged future where our physical and virtual worlds will increasingly collide. Soon a simple coupon delivered via SMS or Bluetooth will seem like an idea from a different era, like Pong or the Hula Hoop………….