The Coming of Age of Local Online Advertising
Posted by “70% of U.S. households now use the Internet as an information source when shopping locally for products and services…”
2009 will go down as the biggest year for the local online advertising industry. New innovations and technology flooded the market this year. New startups in the local and geo location fields found investors lined up around the corner to issue venture capital to promising technologies. It is amazing how the internet has transformed everything into a local platform. There is no question that geolocal is hot and will continue to gain momentum with the advancement of mobile technology. The driving force behind all this innovation is consumers. In case you have not noticed, it is becoming mandatory for all websites to deliver local results. Geodomains will become effective assets when combined with this new technology coming to market. Interesting times ahead.
The future of local online advertising is bright. As we stand on the brink of 2010, there are many reasons to be hopeful. We are seeing new innovations on search engines, the proliferation of hyper-local content developed and managed by micro bloggers and business owners directly, and a resurgence in online coupons with sites like Groupon.
All of these trends are driving an increasing number of consumers to go online more often to find local products and services. More than 80 percent of consumers are searching online for local products every day. They are searching from their homes, but increasingly they are searching on mobile devices — and the new Google (Nasdaq: GOOG) Nexus phone will likely offer souped-up search capabilities.
With all this innovation, it is no wonder that small business owners are spending US$7 billion on local online advertising…………………..
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