This is a good article on local mobile search.  It highlights the growth of consumers using mobile devices to search for local content and states the importance of advertisers delivering ads that fit this new way of search.  What I find interesting is that big companies still use the term ”yellowpages” for local search.  A very powerful brand, but the truth of the matter is that yellowpages do not deliver the same results, content.  Content is the most important factor when a consumer is in the “Buy Now” mode or even “Window Shopping Mode” on the internet that will determine action being taken by the consumer.  They consistently use this term to identify the local internet market.  It really is the wrong term to use IMHO, until yellowpages delivers more content on the internet, other than a name, number, and address.

Big media will get it eventually, but I find it frustrating that the big guys with millions/billions of dollars and marketing gurus with PHDs and every type of degree, are just scratching the surface.   While everyone is faced trying to take over the world in local advertising individually, those who form networks will be the ones who are succesful at online dominance.  Geo Domains will be the primary platform that consumers will search for first, before they go to a company called Yourlocalpages.com.  One key statement that struck me and holds some truth, is the fact that consumers are uneducated on the different local platforms available for thier use. 

The reason I say holds some truth, is because local consumers already know where to find local information on the internet.  Think about it, where do you go for local information in your area on the internet? I am sure you have an answer, and that answer and reason is what we all are trying to replicate.   

(via searchengineland.com)