This is as close as it gets to the futuristic movie ”Minority Report”, as Tom Cruise is walking past an advertising billboard on the sidewalk that scans his eyes welcoming him to the GAP by his name, and then offering clothes that he is interested in based off a previous purchase. 

Instead of scanning your eyes, your mobile phone will be scanned through GPS and aim promotions at you precisely as you walk by particular stores and restaurants participating in the advertising network.    

This is amazing technology that will be tested by CBS Mobile.  Consumers will have to opt-in to be apart of the service to prevent any privacy issues from arising.  It doesn’t get anymore local than this! Tie this in with geodomains and you have a complete LOCAL advertising network established.

Now imagine the power of geodomains working with this technology as consumers focus in on the areas they shop by nieghborhoods, cities, districts, etc. online before leaving the house. Could be a very powerful advertising network as you will be able to hit them up both in the house and on the street.  

So many LOCAL technologies being invented that go hand and hand with geodomains and we will see alot of this integrated into websites as this technology becomes affordable and embraced by consumers across the world. 

 (via NYTimes.com)

Location-based ads are of great interest to advertisers who have seen shoppers eschew traditional forms of mass-market advertising on television and in newspapers and magazines.

“The key is to add value,” said Cyriac Roeding, who runs CBS Mobile. “At the end of the day, if the consumer doesn’t win in this game, there is no game.”

Mobile phone users already see ads on Web pages. But with the CBS service, instead of a more or less random banner popping up on the screen, people who have chosen to participate might see an ad from a business in the neighborhood, even one within a block or two.