Google Finally Takes Action!

As you may have already read, Google.com is finally taking action against domain kiting/tasting. This is long overdue and Google’s enforcement will set new standards across other platforms and registrars. ICANN can no longer evade/put off this issue as it has done so in the past. New standards are going to evolve for registrars and many of the livelyhoods of those conducting this “black eye” industry practice will finally be put in place. It will only be matter of time before the politicians interact and pass laws to enforce the internet because of the lack of enforcement by ICANN.
What registrars have failed to realize is that they have losts millions of dollars by allowing domain kiting to occur. I would guess out of all the domain names registered during this 5 day grace period by “tasters”, that approximately 3-5% of them get registered. So the other 95-97% of names registered are just being held hostage until the grace period expires. During these 5 days in the real world, there are thousands of individuals looking to register a name they needed or wanted and found it taken already. So they end up not registering a name at all, because all the possible discriptions of the business or idea have been registered already. Most will never check back to see if the domain is available again. Little do they know, there is a chance that the domain will be available again in just a few days. To put it bluntly, many registrars do not have the consumers best interest in mind.
How do you feel about Domain kiting/tasting and the lack of enforcement?
You can read the full articles on this practice at the below links.
(via InfoWeek) (via SPN)
Google’s Statement
“We have long discouraged domain kiting as a practice,” Google (NSDQ: GOOG) said in an e-mailed statement. “In order to more effectively deter it, we are launching a new domain kiting detection system. If we determine that a domain is being kited, we will not allow Google ads to appear on the site. We believe that this policy will have a positive impact for users and domain purchasers across the Web.”As of Feb. 11, Google plans to begin blocking AdSense for Domains ads from appearing on kited domains. The company did not provide further details about how its kiting detection system will work.
































