“Out of The Box”

(via reuters) 

While a plan for local advertising on the site is in the works, YouTube is touring the country with mobile kiosks where staffers show users how to upload videos, Garcia says. “Before we think about the monetization aspect, we need to make sure the community finds the site interesting.

YouTube.com is very smart with this “out of the box” initiative to teach individuals how to use their video platform in a foreign country.  This is going to be a small trend in the future, mobile internet learning kiosks.  With so many baby boomers now coming online, it is imperative for services to teach them how to use the internet, as well as their computers.  Most have never been on a computer, to include senior citizens.  Have you ever seen an older person struggle trying to figure out the basics of a computer?  What about with definitions of internet terms and the importance of traffic to a business website?  It is not easy for a person with an oldschool mindset to embrace technology.  They have programmed themselves to operate in the traditional ways and need assistance to break out of that mindset and embrace technology.

In my career, there are many old school leaders that do not have a clue about the power of the internet or advance functions of email.  I am always teaching Senior leaders different things when it comes to computers and the internet.  Most small business owners are baby boomers in the same position and are stuck in traditional media thinking.  When you discuss advertising options on your targeted geodomain to small business owners, probally 90% are turning you away because they simply don’t  get it/understand it and keeps them from signing up with your service.  No one will commit hard earned money to a game plan that sounds confusing or that they do not understand.  Would you? 

I think it would be a great idea for city.com owners and prime georealestate.com owners to explore the possibility of establishing a Geo.com mobile kiosk platform to promote your geodomain and teach these uninformed business owners how you can increase their profits.  Additionally, you can network with other geo owners in the area and reenforce it thru Geo Seminars in your area.

In the end, it is not about you that future advertisers care about.  They care about their business and maximizing their ROI on advertising dollars spent.  Make them the center of attention and meet their needs, not yours.  If you focus on them, these same small business owners will do free word or mouth advertising and your customer base will increase 10 fold.  We have to collectively find ways to break them out of the traditional mold in order for the geodomain industry to reach it maximum potential. A Geo Mobile Kiosk just might be one of those of tools. 

Places they could be set up, Walmart, Tradeshows, Staples, Home Depot, and of course on demand  

What are your thoughts?

I received an email a few hours back with all the details for domainfest 08 and it got me to thinking.  This conference is going to be huge if it continues to recruit the top speakers in the industry to share their knowledge and continues to recruit premium generic domains for auction.  As you already know, oversee.net is co-founder of Domainfest.  Recently they acquired Moniker.com, who will be executing the Auction portion of the conference.  There will be a total of 60 speakers for the event and all will cover many different and important topics to domainers.  The names that are going to be listed on the live auction are outstanding generic domains.  I am predicting that Domainfest will break the Auction record set by previous Traffic Conferences.  Oversee.net has stacked the deck with this conference with their recent acquisition of Moniker.com.   

Will Domainfest critically injure the success of the Traffic conference in February?  Will Domainfest become the number 1 conference leader in the domain industry after this conference?  Domainfest has certainly gained a large amount of interest this year.

I do not predict any auction records being set at the Traffic conference next month due to the high quality of names being offered at Domainfest.  Investors are going to spend alot of money on the premium names being offered and become somewhat short on cash by the time the Traffic conference is executed.  Take a look at the preliminary list.

 Out of the Box Thought

Sem-i-nar:  any meeting for exchanging information and holding discussions

In realestate, most of the seminars are designed to educate an individual how to maximize their revenue thru proven tactics for a set fee.   They are normally 1 to 3 day workshops depending on the content being delivered and makeup of the audience.

Every industry has these types of seminars throughout the world that thousands attend. Those that do not, have conferences and expos.  

Now lets focus on the local market and potential advertising clients.  Time is money, and cold calling businesses to advertise on your geo domain one at a time is just plain silly.  Effective time management is needed to accomplish a task that will pay you residual income for your hard work done today. 

Geopreneurs with prime domains in an area should network and organize local quarterly seminars for businesses to educate them on the effectiveness of internet advertising on a intuitive brand, such as a city.com name.  Unfortunately, there are thousands of business owners that are uneducated on the power of the internet and targeted traffic.  Business owners want and need to be educated whether they know it or not, and the best people to do it are Geopreneurs with prime geo domains of the area. 

One seminar could gather 100 or more business owners thru farm mailing and promotion thru different services.  By doing this, the content is delivered one time to a targeted crowd, enabling Geopreneurs to sign-up new clients into their advertising network.  Why focus your energy and time on chasing a potential client thru cold calling, when you can have them come to you willing to learn and spend?      

 Are any geopreneurs with prime property doing this already or tried ?  What was the outcome?  If not, is there another game plan you currently have working that is just as effective?

Steve