Com·pla·cen·cy:  A feeling of quiet pleasure or security, often while unaware of some potential danger, defect, or the like; self-satisfaction or smug satisfaction with an existing situation, condition, etc.

It is normal human behavior to embrace the characteristics described in this definition.  Most domainers who are very successful often become complacement because they have reached a sense of self-satisfaction and security.  This happens in every industry (Except Google.com).  Microsoft.com could have kept google.com from being who they are today, if only complacency wouldn’t have over taken them in focusing on only software platforms and the Xbox. Imagine if they had continuously strived to exploit every avenue on the internet into revenue streams. They would be where google is today 10 times fold.    

Realestate, Cars, and Recruitment are the top 3 advertising categories in 2008 businesses will be spending on local search online.  Some $5 billion will be spent on local search alone.  Most geo domains fall right dab in the middle of these hot categories.  If you are not promoting one of these top 3 on your developed applicable domains, then you need to make it a priority.  If you do not own any, go out and acquire some.  If you own some and they are not developed, develop them.  If you own a city.com name, and are not focused in these areas thoroughly, now is the time to prepare a game plan for early 2008 to do so.  All 3 should be exploited on your city.com domains to ensure you are maximizing your revenue stream possibilities.  PPC is the thief of time for domainers and the number one culprit for most complacency in the domain industry. 

Complacency stunts growth in any organization, the moment we become complacent in the domain industry, is the moment the guy with ChicagointheSky.com takes away a large volume of business advertisers from Chicago.com, ChicagoHomes.com and ChicagoJobs.com for example.  Don’t be that person that settles for a $1.00 when you can make $100 getting involved in your domain with current trends!    

Sieze the opportunity and never settle for the bare minimum.  When you can do this consistently, ”You will win the race before it even begins!” This is my number one goal for 2008.

Have a great day,
Steve